{"id":27403,"date":"2024-12-27T20:00:00","date_gmt":"2024-12-27T20:00:00","guid":{"rendered":"https:\/\/wordpress-551498-5601699.cloudwaysapps.com\/backoffice-key-positions-in-the-events-sector-commercial\/"},"modified":"2025-09-29T10:15:46","modified_gmt":"2025-09-29T10:15:46","slug":"backoffice-key-positions-in-the-events-sector-commercial","status":"publish","type":"post","link":"https:\/\/workout-events.com\/en\/backoffice-key-positions-in-the-events-sector-commercial\/","title":{"rendered":"#Backoffice Key positions in the events sector: Commercial"},"content":{"rendered":"\n

Today we interview Hugo Villarjub\u00edn, Commercial Director of The Workout Group<\/strong>. A man who, at first sight, conquers with his serene look and deep blue eyes, but whose true charm lies in his kindness and closeness. <\/p>\n\n

Born in Talavera de la Reina (Toledo), Hugo has been living in Madrid since he was 15 years old, although he himself laughingly confesses that he still gets lost in its streets. His career has been marked by courageous decisions that have led him to continually reinvent himself: from his beginnings as a television producer, through the sale of financial products, to finding his vocation in the world of events. <\/p>\n\n

Since he started working in this sector in 2006, Hugo has accumulated experience that is as varied as it is enriching. For example, he has managed logistical tasks such as the installation of portable toilets at large events and has also been in charge of his own technical production company. This versatility has made him a very complete professional who perfectly understands every detail of the complex machinery involved in the organization of events. <\/p>\n\n

With more than eight years of experience in Workout Events<\/strong><\/a>Hugo passionately leads the company’s Commercial Department.<\/p>\n\n

Today, Workout has offices in Madrid, Barcelona, Valencia, Seville, Malaga, as well as branches in other cities in Spain. What challenge does it represent for you to be in charge of a nationwide sales team? <\/strong><\/p>\n\n

The challenge is to consolidate the branches and make them grow. Especially when we open an office in a city where Workout is not yet physically present, while the competition, on the other hand, is quite strong. In these cases, we have to demonstrate more. <\/p>\n\n

Fortunately, we currently have very strong people on the team who are committed to the company and believe in the project.<\/p>\n\n

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What objectives has the Commercial Department met in Workout’s 20th anniversary year?<\/strong><\/p>\n\n

In terms of numbers, we have met the objective that had been set. But what is really important is that we have succeeded in building customer loyalty, recovering accounts and attracting new business that will allow us to continue growing as a company. <\/p>\n\n

And what are the goals you have set for 2025?<\/strong><\/p>\n\n

Mainly three:<\/p>\n\n