{"id":4952,"date":"2022-12-20T07:23:43","date_gmt":"2022-12-20T07:23:43","guid":{"rendered":"https:\/\/workout-events.com\/5-keys-to-success-in-your-street-marketing-action\/"},"modified":"2025-09-29T10:16:07","modified_gmt":"2025-09-29T10:16:07","slug":"5-keys-to-success-in-your-street-marketing-action","status":"publish","type":"post","link":"https:\/\/workout-events.com\/en\/5-keys-to-success-in-your-street-marketing-action\/","title":{"rendered":"5 keys to success in your Street Marketing action"},"content":{"rendered":"\n<p>Street marketing is one of the most effective tools to interact with your audience and improve brand recall. If you are thinking of running your own street marketing campaign, don&#8217;t miss this post, we give you the keys to make it a real success!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Street Marketing?<\/h2>\n\n\n\n<p><strong>Street Marketing<\/strong> are those promotional actions carried out in everyday scenarios such as public streets with the aim of causing a greater impact among consumers as it is a non-conventional advertising method. This format has two main advantages for the advertising company:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The public is usually receptive<\/strong> and even interprets the action as an experience and not as mere advertising.<\/li>\n\n\n\n<li>It <strong>does not require large financial investments<\/strong>, but relies on originality and ingenuity to attract the user&#8217;s attention.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>One of the most creative success stories is that of<strong> T-Mobile<\/strong>, which brought the video game<strong> Angry Birds<\/strong> to real life in giant format. It took place in Terrassa (Barcelona) and its main objective was to promote a new line of cell phones through the most popular game of the moment.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"T-Mobile Angry Birds Live\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/jzIBZQkj6SY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Others <b>Street Marketing examples<\/b>  that have been very popular with users are the arrival of the  <a href=\"https:\/\/www.youtube.com\/watch?v=ghwaxr_6psA\" target=\"\\\" _blank=\"\" rel=\"\\ noopener nofollow\" noopener=\"\"><b>eDreams crew to Madrid subway<\/b><\/a>the suitcases of the protagonists of  <a href=\"https:\/\/www.youtube.com\/watch?v=Rcj2m9OS4tg\" target=\"\\\" _blank=\"\" rel=\"\\ noopener nofollow\" noopener=\"\"><b>La Casa de Papel at Frankfurt airport<\/b><\/a>  or more recently the action of the  <a href=\"https:\/\/www.youtube.com\/watch?v=29NyQqC9Yuk\" target=\"\\\" _blank=\"\" rel=\"\\ noopener nofollow\" noopener=\"\"><b>Live Costa del Sol in Brussels<\/b><\/a>where they sold sun, flamenco and beach in the middle of winter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Keys to success in Street Marketing<\/h2>\n\n\n\n<p>Physical events are always a good option to capture the attention of the target audience and show a positive image of the brand. Therefore, if you are considering carrying out any action of this type, here are 5 key points to keep in mind to make your Street Marketing campaign a success:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1 &#8211; Be creative<\/h3>\n\n\n\n<p>If you want to make a real impact on the public, the most important thing is to come up with a truly groundbreaking idea for your Street Marketing strategy.  <strong>Novelty<\/strong> and the <strong>surprise factor<\/strong> will be key to the success of the campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2 &#8211; Choose the right location<\/h3>\n\n\n\n<p>When planning the Street Marketing action you will need to select the right location to carry it out. To do this, you must take into account factors such as the <strong>affluence of the chosen location<\/strong> or the <strong>type of public<\/strong> that moves through it, since the choice of a bad location can lead to the failure of the campaign.<\/p>\n\n\n\n<p>The most advisable thing to do is to carry out a previous study or go directly to specialists in the field to ensure a good location and speed up the application for permits in public spaces, which usually involves a lot of bureaucracy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"705\" height=\"472\" src=\"https:\/\/workout-events.com\/wp-content\/uploads\/2022\/12\/mango.jpg\" alt=\"Succeeding in your Street Marketing action\" class=\"wp-image-3386\" srcset=\"https:\/\/workout-events.com\/wp-content\/uploads\/2022\/12\/mango.jpg 705w, https:\/\/workout-events.com\/wp-content\/uploads\/2022\/12\/mango-300x201.jpg 300w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3 &#8211; Staff training<\/h3>\n\n\n\n<p>If your Street Marketing action is going to have the presence of <strong>hostesses or promoters<\/strong>, make sure they are well trained to communicate your brand&#8217;s message correctly.<\/p>\n\n\n\n<p>The most effective is to hire <a href=\"https:\/\/workout-events.com\/en\/imagen-2\/\" target=\"\\\" _blank=\"\" rel=\"\\ noopener\" noopener=\"\">\n  <strong>experienced image personnel<\/strong>\n<\/a>The most effective thing to do is to hire experienced image personnel, since they will have performed similar tasks in events or promotional actions similar to yours and will have a greater capacity to respond to any unforeseen event that may arise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4 &#8211; Good presence<\/h3>\n\n\n\n<p>In relation to the previous point, if your marketing campaign has a human team, it is advisable that they have a good presence and look with a uniform according to the action that is being carried out.  <strong>The staff will be in charge of representing your brand<\/strong> and interacting with users and, therefore, must give an image of excellence to generate a positive memory in potential customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5 &#8211; Measure results<\/h3>\n\n\n\n<p>It is essential to measure the success of the Street Marketing campaign based on the results of the campaign. Parameters such as <strong>reach<\/strong>,<strong> interactions with the target audience<\/strong> or data provided by users will be decisive to evaluate how the campaign has developed and even to take into account for future actions of the brand.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"705\" height=\"472\" src=\"https:\/\/workout-events.com\/wp-content\/uploads\/2022\/12\/hugo-boss.jpeg\" alt=\"\" class=\"wp-image-3387\" srcset=\"https:\/\/workout-events.com\/wp-content\/uploads\/2022\/12\/hugo-boss.jpeg 705w, https:\/\/workout-events.com\/wp-content\/uploads\/2022\/12\/hugo-boss-300x201.jpeg 300w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Staff for Street Marketing campaigns<\/h2>\n\n\n\n<p>At <a href=\"\/\">\n  <strong>Workout Events<\/strong>\n<\/a> we are staffed for events. We have the human team that your Street Marketing action needs: from assembly or logistics professionals to hostesses or models specialized in transferring the image of brands to street campaigns, among other profiles.<\/p>\n\n\n\n<p>If you are looking for your Street Marketing action to have a good reception, do not hesitate in <a rel=\"\\ noopener\" noopener=\"\" href=\"http:\/\/workout-events.com\/contacto\/\" target=\"\\\" _blank=\"\">\n  <strong>contact Workout Events<\/strong>\n<\/a> for more information. We will be happy to listen to your proposal and help you meet your objectives. We are waiting for you!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Street marketing is one of the most effective tools to interact with your audience and improve brand recall. If you are thinking of running your own street marketing campaign, don&#8217;t miss this post, we give you the keys to make it a real success! What is Street Marketing? Street Marketing are those promotional actions carried [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":5647,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[169],"tags":[67,63,62,64,66,70,69,68,71,65],"class_list":["post-4952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-staff-for-events","tag-event-assistants","tag-events","tag-hostesses","tag-mounting","tag-production-of-an-event","tag-promoters","tag-promotion","tag-staff-for-events","tag-street-marketing-en","tag-tips"],"acf":[],"_links":{"self":[{"href":"https:\/\/workout-events.com\/en\/wp-json\/wp\/v2\/posts\/4952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/workout-events.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/workout-events.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/workout-events.com\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/workout-events.com\/en\/wp-json\/wp\/v2\/comments?post=4952"}],"version-history":[{"count":0,"href":"https:\/\/workout-events.com\/en\/wp-json\/wp\/v2\/posts\/4952\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/workout-events.com\/en\/wp-json\/wp\/v2\/media\/5647"}],"wp:attachment":[{"href":"https:\/\/workout-events.com\/en\/wp-json\/wp\/v2\/media?parent=4952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/workout-events.com\/en\/wp-json\/wp\/v2\/categories?post=4952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/workout-events.com\/en\/wp-json\/wp\/v2\/tags?post=4952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}