The Workout Group, consisting of Workout Events, the industry leader in providing services and staff for events; Workout Retail, dedicated to point-of-sale implementation and promotion; and Workout ETT, which specializes in talent recruitment, is bringing Goros Investments and investors identified by the firm on board.
Workout was founded in 2004 by Hernán Pérez and Lucas Tsang and currently has locations in Madrid, Barcelona, Valencia, Seville, and Málaga, as well as logistics centers and regional offices in other cities throughout Spain.
After 20 years in business, the history of The Workout Group is well-established and enjoys an excellent reputation among its more than 1,600 clients. Currently , the company provides services in the planning and execution of sporting events, corporate events, shows, trade shows, film shoots, and venue management, as well as the implementation of point-of-sale marketing initiatives and the recruitment of qualified staff for these activities.
The current challenge for The Workout Group—with record revenue approaching €25 million this fiscal year—is to strengthen and develop new lines of business and set even more ambitious goals, further driving its organic growth and expanding the portfolio of services it offers its clients. To this end, it will have the support of Goros Investments and the investors who are joining the company’s equity alongside them.
The events and entertainment sector has shown great growth expectations due to the increase in audiovisual productions, theatrical productions, live concerts, festivals, sporting and corporate events, as well as point-of-sale activations, implementations and promotions as a crucial part of commercial activities, and the evident trend towards the outsourcing of services from the main technical companies, consolidating a very promising future for the sector and for the group. Hernán Pérez (CEO) and Lucas Tsang (COO) maintain their participation and leadership in the group and, together with Goros, will drive the group’s growth and expansion.
About Goros:
Goros Investments, an independent team headed by Juan Miguel Goenechea and Javier De Ros, offers to successful companies the opportunity to add significant investors to boost their business growth. With a unique partnership model, its objective is to improve productivity, support the management team and achieve sustainable returns, seeking to increase the company’s value in the long-term, with a positive impact on the business and positioning in the market. The Goros team, along with investors, provides a strategic, operational and financial perspective, enhancing decision making that promotes the transformation of companies and contributes to the increase of their value.
