This 2024, we find ourselves at a special time in the history of Workout EventsThe celebration of two decades of dedication, passion and success in the world of events. From our modest beginnings to becoming the industry benchmark, this journey has been an incredible adventure filled with challenges and achievements.
Founded by Hernán Pérez (CEO) and Lucas Tsang (COO), Workout was born from a shared dream: to professionalize the events sector. Two decades later, we are proud to be recognized as the leading company in specialized staffing for big shows, concerts, sporting events, corporate events, filming, fairs, promotions…
The Workout team, made up of office and street personnel, has now reached 40,000 new hires per year. In addition, Goros Investments Goros Investments has recently joined our project to develop new lines of business with the aim of developing new lines of business and providing further impetus to the company’s growth.
Hernán and Lucas: “After 20 years, we look back with gratitude, forward with excitement, and we want to express our sincerest thanks to everyone who has been part of our journey.”
Special Initiatives for Workout’s 20th Anniversary
To celebrate the 20th anniversary of Workout Events, we have planned some special events in collaboration with some of the most important partners in the industry, such as ASPEC, Grupo Eventoplus, AMKT, OPC, and many more.
One of these actions was carried out in the first edition of the AEVEA AWARDSan event that recognizes excellence in the world of experiential marketing. At Workout we participated as one of the main sponsors of the gala:
- Our hostesses were responsible for welcoming attendees, guiding them through the different theater spaces, organizing the checkroom and more.
- AEVEA, Agencias de Eventos Españolas Asociadas, interviewed Hernán Pérez, Workout CEO, who talked about the company’s trajectory and the importance of professionalizing staff in this industry.
- Our Marketing and Communications Director, Arantxa Roca, presented the award for “Highest Return and Effectiveness” on stage.
- At the post-gala cocktail, we hosted an activation with AV Medios and their MAGIC MIRROR, an interactive system based on artificial intelligence that allowed attendees to fulfill their fantasies and take photos with their faces on different characters’ bodies.
There’s no doubt: the AEVEA AWARDS were a huge success!
Another special event for Workout’s 20th anniversary has recently been held in collaboration with Puy du Fou Spainthe amazing historical theme park located in Toledo. In this unique location we had the privilege of sharing a wonderful day with several clients and friends from the industry.
Together, we enjoyed watching “A Pluma y Espada,” awarded as the best show in the world in 2024 by the International Association of Amusement Parks, and “El Sueño de Toledo,” the incredible spectacle that takes place at nightfall.
These actions are just the beginning of our 20th anniversary celebration in the industry. At Workout, we are committed to continue celebrating, as well as to continue providing exceptional service to our clients and to continue innovating in the event industry.
Thank you for 20 years of unforgettable moments!
