In 2024, we find ourselves at a special moment in the history of Workout Events: we are celebrating two decades of dedication, passion, and success in the world of events. From our humble beginnings to becoming an industry leader, this journey has been an incredible adventure filled with challenges and achievements.
Founded by Hernán Pérez (CEO) and Lucas Tsang (COO), Workout was born from a shared dream: to professionalize the events industry. Two decades later, we are proud to be recognized as the leading company in specialized staffing for large-scale shows, concerts, sporting events, corporate events, shootings, trade fairs, promotions and more.
The Workout team, consisting of both office and field staff, now reaches 40,000 annual hires. Recently, Goros Investments joined our project to help develop new business lines and further drive the company’s growth.
Hernán and Lucas: “After 20 years, we look back with gratitude, forward with excitement, and we want to express our sincerest thanks to everyone who has been part of our journey.”
Special Initiatives for Workout’s 20th Anniversary
To celebrate the 20th anniversary of Workout Events, we have planned some special events in collaboration with some of the most important partners in the industry, such as ASPEC, Grupo Eventoplus, AMKT, OPC, and many more.
One of these initiatives took place at the first edition of the AEVEA AWARDS, an event that recognizes excellence in the experiential marketing field. Workout participated as one of the main sponsors of the gala:
- Our hostesses were responsible for welcoming attendees, guiding them through the different theater spaces, organizing the checkroom and more.
- AEVEA, Agencias de Eventos Españolas Asociadas, interviewed Hernán Pérez, Workout CEO, who talked about the company’s trajectory and the importance of professionalizing staff in this industry.
- Our Marketing and Communications Director, Arantxa Roca, presented the award for “Highest Return and Effectiveness” on stage.
- At the post-gala cocktail, we hosted an activation with AV Medios and their MAGIC MIRROR, an interactive system based on artificial intelligence that allowed attendees to fulfill their fantasies and take photos with their faces on different characters’ bodies.
There’s no doubt: the AEVEA AWARDS were a huge success!
Another special event for Workout’s 20th anniversary was recently held in collaboration with Puy du Fou España, the stunning historical theme park located in Toledo. In this unique place, we had the privilege of sharing a wonderful day with several clients and friends.
Together, we enjoyed watching “A Pluma y Espada,” awarded as the best show in the world in 2024 by the International Association of Amusement Parks, and “El Sueño de Toledo,” the incredible spectacle that takes place at nightfall.
These initiatives are just the beginning of our 20th-anniversary celebration. At Workout, we are committed to continuing the celebration, providing exceptional service to our clients, and innovating in the events industry.
Thank you for 20 years of unforgettable moments!
