En Workout Events estamos emocionados de celebrar nuestro 20 aniversario, y qué mejor manera de hacerlo que compartiendo historias inspiradoras de quienes han contribuido a nuestro éxito a lo largo de estos años.
Today we have the pleasure of interviewing Arantxa Roca, our Marketing and Communication Director. Get ready to learn more about her professional career, her vision of the events sector and her personal life, which make her a close and passionate leader.
As the song says, “I was born in the Mediterranean…”. So begins the story of Arantxa, Valencian by birth, Basque on her mother’s side and Madrilenian at heart, after having spent more than half her life living in Madrid. Graduated in Commercial Management and Marketing at ESIC, she completed a Postgraduate Degree in Communication at IE, and has worked in Communication and Marketing in the real estate sector, in the promotional area as an account manager, as well as in aviation as a flight attendant.
For over 8 years, Arantxa has been part of the Workout family…
The truth is that I’m quite surprised when I say that because it seems like a long time, but it doesn’t feel like that. I guess when you like what you do so much, time goes by faster.
What do you enjoy the most about your job?
It may sound unoriginal, but I am passionate about everything. I think I like it so much because it is not a monotonous job, as it requires continuous training and innovation in order to keep up with new trends and technologies. In addition, creativity plays a crucial role to remain competitive. This combination of constant learning and the opportunity to be creative motivates me on a daily basis.
What exactly does the Marketing and Communications department at Workout Events do?
We do a lot of things! The shortened version would be this:
- Define and implement the Marketing and Communications strategies every year.
- Design, content, and production of corporate materials: the brand identity manual, the website, brochures, roll-ups, posters, banners, all kinds of presentations, videos, merchandising products, etc.
- Internal and External Communication: updating the company’s Intranet, managing relationships with associations, collaborations, special actions, sponsorships, social media posts, SEO, SEM, mailings, announcements, communications, reputation management, etc.
- Staff Training: Corporate, Compliance, etc.
- Development and integration of Compliance, implementation of CSR policies, and management of Sustainability certificates.
- Market and competitor analysis.
Ahora piensa en todas estas funciones y las multiplicas por 3, que son las empresas del grupo Workout que gestionamos desde nuestro departamento!!!
With Workout Events’ 20th anniversary, you must be busier than usual…
Cumplir 20 años es todo un hito en este sector y, por ello, lo estamos celebrando con diferentes acciones repartidas a lo largo del 2024. Además de patrocinios y colaboraciones, hemos hecho varios vídeos y diseños especiales, hemos realizado una serie de eventos exclusivos para clientes y colaboradores y también tenemos previstas otras actividades de aniversario para reconocer y agradecer a empleados, clientes y amigos su apoyo continuo.
Why is Workout Events different from other staff for events companies?
Workout was born to provide a solution to a need: to professionalize the events sector. Since 2004 we have been working to raise the standards of this industry, providing highly qualified and specialized event staff. Unlike other companies, we have uniformed, trained and experienced workers, ensuring maximum agility and efficiency in each service.
Additionally, we offer true nationwide coverage, 24/7/365 customer service with on-call staff in every department, in-house Occupational Risk Prevention technicians, and our own Quality Department.
In addition to being in charge of the Communications department, you are also responsible for the company’s Corporate Responsibility policy. How is sustainability applied in Workout’s day-to-day operations?
In the environmental and economic areas, the first step has been to raise awareness among all personnel: ESG must be an intrinsic value of the company and become part of our DNA. Secondly, we have implemented energy efficiency measures, promoting recycling and using materials and resources that reduce emissions and minimize environmental impact.
In the social area, at Workout we emphasize fostering a culture of inclusion and diversity, ensuring equal opportunities in a respectful work environment. In addition, we actively support various projects and initiatives of NGOs and foundations, reinforcing our commitment to the community.
We are currently conducting several audits both internally and with our suppliers to meet sustainability standards and create a responsible business model.
What are Workout Events’ goals for the coming years?
Our main objective is to continue to be the leading event staffing company and to grow in size and professionalism. We will continue to focus on improving the quality of our management, thanks to new practices and technologies, and to reinforce our commitment to sustainability and social responsibility.
Now let’s talk about you… How do you spend your free time and what are your hobbies?
I have an 11-year-old daughter who keeps me busy and entertained, and a lovely 15-year-old cat-dog.
I love doing sports! For years I have been practicing TRX, cycling and playing paddle tennis. I also enjoy hanging out with friends, reading a good book and traveling and discovering new places.
What is the phrase or word that most identifies you?
If I had to choose a phrase, it would be: “A good story shouldn’t be judged by its cover.”
As you’ve read during the interview, at Workout Events, we’re committed to continuing to offer the best event staffing services, and having professionals like Arantxa ensures us a bright and innovative future.
Thank you for sharing your time with us!
