As director of the Madrid hotel business and as a good Andalusian, Yolanda is aware of what a good service in events is, for which she welcomes us with smiles and transmits us her good vibes from Cadiz…
What characterizes it the most?
YOUR BIG SMILE and PROFESSIONALISM!
We started the interview in a coffee shop close to our Madrid office We started the interview in a coffee shop close to the office, accompanied by a delicious breakfast and an American tea. No, not if we think we are with a passionate hotelier.
Let’s get to know the story of Yol, our Madrid catering manager!
Driven by her love of travel, restaurants and events, she decided to study tourism, and thus began her career in the hospitality industry.
During her studies, every course she took reaffirmed her passion for event organization, so once she finished her studies she got her first job in the HR department of one of the most exclusive and renowned gourmet caterings in the sector.
One of her main tasks was to manage the event and the staff: waiters, cooks, chefs, cocktail waiters, etc., and in this way, she gradually learned about each of these professions and became an expert in hospitality.
Later, in an effort to better herself, combine it with her hotel management studies and specialize in her new tasks, she decided to enroll in a master’s degree in human resources psychology, which gave her a better vision of personnel management.
Some time later and honoring her knowledge, Yol decided to embark on an adventure and found her own company: Touch, which focused on the management and organization of personnel for hospitality events in Madrid.
After investing all their efforts in Touch, it was time for growth and the company was bought and absorbed by WORKOUT, forming the hospitality department with a stronger team and with the support of other departments (image, security, cleaning, etc).
Since this merger, Yol has fulfilled its mission and has achieved the continuous and absolute growth of the Madrid hospitality department.
Let’s meet our director!
Manager and director of the hospitality department Madrid have been the positions you have held in these 5 years within WORKOUT EVENTS… What do you consider to have been the strengths that have led you to achieve these promotions?
R: Mainly the demand on myself and the sacrifices I am capable of making to achieve my goals.
I also believe that in order to grow, it is essential to have full knowledge of the activity you perform. I have known in depth each of the positions we manage in the Madrid hospitality department, so I know where the limits of each one are. One must know what a job entails to be able to demand it!
Another thing that has helped me a lot is that I am a structured, orderly and very organized person in work matters.
Now that you are director of the Madrid hospitality department, what is your next goal and how do you plan to achieve it?
R: For now we are 5 people in the Madrid hospitality department, with support from 1pax of staff.
My idea is to consolidate the department with the following actions:
- Work exhaustively in the acquisition of new clients.
- To offer an extraordinary service to our current customers.
- To grow the hospitality team, both in Madrid and throughout Spain.
I want us to be a strong department, so we must keep our customers satisfied and provide 5-star service.
So far we are doing very well, we have grown 80% compared to last year. We must continue like this!
On a professional level, What characteristics do you value most in the people around you?
R: Sincerity, commitment and loyalty
Doing something you love once a day gives you the energy you need to do those things you don’t like so much. What gives you that energy in your life?
R: Playing sports, promoting good vibes and interacting with the people I trust the most, i.e. my family and friends.
We want to know more about Yolanda. In one word How would you define your past, present and future?
- Past – Lived
- Present – Challenge ????
- Future – ¡CADIZ! Hahaha….
I say What does …mean to you? and you answer me with the first word that comes to your mind
- Commitment: ..COMMITMENT Pfff… With only one word? Hahahah! I got it! RESPONSIBILITY!
- Teamwork: WORKOUT
- Living: Smile
- Partnership: Always
- Success: With head
- Punctuality: haha… Tic Tac Tic Tac Tic Tac…
Which would you say is your … favorite?
- Film: “The never ending story!!! Hahaha…and as adults…” Life is Beautiful” “Amelie”.
- Book: In Cold Blood
- Word: Smile
- Hobbies: Sports, I love surfing, but I enjoy anything outdoors.
- Music: Indie
- Artist or group: Vetusta Morla and Biffy Clyro
- Lunch: My mother’s tortilla de patatas (Spanish omelet)
And to close with a flourish, What would be the slogan or phrase that most identifies you? And why?
R: Use your smile to change the world, don’t let this world change your smile
Good attitude, energy and good vibes; it makes your surroundings flow the same way.
Ever since Yol discovered the worlds of events and hospitality, she knew it was her calling and has always been determined to follow that path.
Yol, thank you so much for letting us know more about you!
